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Sony Bravia XBR KDL-52XBR6 52-Inch 1080p 120 Hz LCD HDTV | 
 enlarge | Brand: Sony
Category: CE
Buy New: $3,399.99
New (1) Used (1) from $2,115.99
Rating:  112 reviews
Sales Rank: 13740
Color: Black
Media: Electronics
Autographed: No
Memorabilia: No
Batteries Included: Yes
Display Size: 52
Shipping Weight (lbs): 93
Dimensions (in): 4.9 x 49.5 x 34.5
Warranty: 1 year warranty
MPN: KDL-52XBR6
Model: KDL-52XBR6
UPC: 027242739116
EAN: 0027242739116
ASIN: B001F7HJL0
Availability: Usually ships in 2-3 business days
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| Features:
| • | 16:9 Full HD 1080p Resolution (1920x1080p) LCD Panel | | • | DMex compatible; allows seamless feature upgrades | | • | BRAVIA Sync (Enhanced HDMI-CEC) | | • | BRAVIA Engine fully digital video processor | | • | Advanced Contrast Enhancer circuit (ACE) |
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| Editorial Reviews:
Product Description
Performance takes center stage with the KDL-52XBR6 BRAVIA XBR LCD flat panel HDTV. Chock full of features including HD 1080p resolution and Motionflow 120Hz technology that provide smooth, natural images. Plus, BRAVIA Engine fully digital video processing enhances overall image detail making every scene sharp, vibrant and life-like. You'll notice deeper blacks with Advanced Contrast Enhancer (ACE), while 24p True Cinema capability helps deliver the cinematic experience when used with 24p output devices, such as a Blu-ray Disc player. There are also numerous inputs including four HDMI connections, two HD component connections, Digital Media Port and a PC input that offer you a wide range of connectivity options. And with the gorgeous piano gloss black finish, you'll be wondering if the view is nicer with the TV on or off. DMex functionality expands your HDTV's capabilities by letting you connect optional BRAVIA Link modules, including the BRAVIA Internet Video Link, BRAVIA DVD Link, BRAVIA Wireless Link and BRAVIA Input Link (all sold separately) Live Color Creation technology with WCG-CCFL backlight uses advanced chroma signal processing to widen color fidelity Unit Dimensions (Approx.) - 49 1/2 x 34 1/2 x 13 5/8 in (1256.9 x 874 x 346mm) with pedestal; 49 1/2 x 32 3/4 x 4 7/8 in (1256.9 x 830.5 x 121.8mm) without pedestal
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| Customer Reviews: Read 107 more reviews...
 Great TV but Warranty difficult to deal with June 25, 2009
Janie (Rhode Island)
I purchased this TV for about $2300 along with a free Sony Blu Ray BDS350 from Circuit City's going-out-of-business sale in Jan 2009. The TV is great and I recommend it highly. HD and blu ray blew me away. I went back within the 30-day limit and bought Circuit City's 3-year warranty for $300+, as I kept getting told that things can go wrong with these big LCD's. I was told that the CC warranty covered more than the usual things, and that they would often simply replace the defective TV with no hassle.
On April 22, 2009, I reported Mura (clouding), which had a flashlight effect from six points on the sides of the screen. It doesn't show during TV viewing except during very dark scenes, and became more annoying to me as time went on. I first called the Circuit City warranty guys thinking the set might just get promptly replaced, but no such luck. They immediately turned me over to Sony saying "the one-year Sony warranty is in effect." (My receipt for the CC warranty shows it began at date of purchase and ends Jan. 2012, so apparently, in reality, I bought a 2-year warranty not a 3-year, and paid $300+.) Sony dispatched their repairman who came and looked it over on an early Sat. morning when the TV was not warmed up enough for the problem to show. He believed that, and said he would come back. He told me Sony needs proof of a problem and to try to get pics of it so, not owning a camera, I bought a drug store instant camera which did get sharp pics of the TV screen with or without flash. But it just picked up the TV with its black screen with none of the white clouding showing on the snapshots. The repairman, thankfully, did bring a "real" camera on his next visit, took pics and left with the promise that Sony would call me in about 5 business days with the verdict. By June 17, they still had not called, so I called them and was informed that they did have a new back panel on back order and would call me for an appointment when it came in. It might take weeks. Then, a few days later they called me because they had the part. They promptly came and tried to install it -- taking ALL the guts out of the TV, unplugging all the wiring inside it, EVERYTHING, down to the plain black frame itself, then went to replace the panel but found they had ordered the wrong panel. They put everything back together OK, and I'm still awaiting the correct replacement panel.
I asked while they were working, "what if the new panel is the same way?" and they said "then, that's how it will have to be I guess." So, I think in that case I would try to go after the CC guys and threaten to make the warranty a disputed charge on my credit card unless they do something, but we'll see.
I'll update this review when I get the new panel.
 Disappointment June 4, 2009
Kurtis L. Cardwell (NorCAL)
After much, much research opted for this set over the similar Samsung mainly due to reviews of the Samsung which mentioned "poor customer service." Paying this much I wanted the best TV & Customer Service should I need it. Being a Sony, expensive at that, I didn't think I would ever need it anyway.
Purchase, delivery throught Amazon was awesome as always. Bought Sony components including amplifier and blue ray, and Peerless (wonderful) mounts for all.
Mounted and installed easily. Beautiful! Absolutely awesome picture. In blue ray it was literally better than actually "being there." I thought 16:9 and 4:3 controls were odd, but I was fine with that. I was amazed and very happy with entire purchase.......for about 90 days!
Suddenly and without warning, the bottom third of the screen goes fuzzy. Really, I can describe it as the bottom third refreshing at such a slow rate the previous frames are visible for a good 5-10 seconds. Now this is only the bottom third of the screen mind you, the remainder is fine. It does this regardless of the source.
I contact Sony's Customer Service through website and easily order service. I precisely describe problem. Sony automated site says it's under warranty and they'll dispacth a repairman. The first technician available is a week out.(You can pick the date-neat enough) Instructions are you must remove from wall and leave where tech can get to rear of tv. Technician arrives, looks at picture for 5 seconds and says "you were absolutley right in your decription. You need an entire new screen!" He says that will take 3 weeks to arrive.
It's been over two now and I haven't yet heard from them about scheduling a date. That's were we are. Meanwhile TV still sucks and the wall is a mess.
Amazon got me the TV is less than a week. I'm going to literally video the "rescreening" process and make sure the TV is in like-new condition. Sony should have replaced the TV immediately. How much does two techs trips and a new screen cost. I'm sad. Hope you have better luck. I'm very disappointed in Sony.
 Excellent TV April 28, 2009
Sudipta Bhawmik (NJ USA)
An excellent TV. However some of the features (like internet access) is not very useful.
Excellent Purchase April 19, 2009
D. Reid
The Sony Bravia was delivered and hooked up very professionally. The TV is excellent and I am very pleased with the entire process from purchase to delivery.
Exceeds expectations - and they were high March 31, 2009
SFKid (Left Coast)
I can't add much to what has already been said. TV is wonderful. Delivery was professional. Not a lot of technical expertise required for set up. No significant adjustment issues. Enjoy watching it immensely. Got a BluRay disc player at the same time and they work together seamlessly. If you need a TV and this is in your budget, you won't be disappointed.
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